Bertelsen Beef
Butcher Shop and Farm in Underwood, IA
Web Design • Google Ads • Social Media Management • Marketing Strategy
The Client
Bertelsen Beef is a family-owned butcher shop and Pure Black Angus cattle farm based in Underwood, Iowa. Specializing in high-quality, farm-to-table beef, they offer bulk orders (quarters, halves, and whole beef), custom freezer bundles, subscription packages, and direct-to-consumer retail cuts. Alongside their premium beef offerings, Bertelsen Beef provides specialty products including beef tallow, bones, and locally crafted small-batch seasonings.
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Brand & Web
We developed a complete brand identity, high-converting sales pages, and a custom e-commerce website for Bertelsen Beef, accompanied by custom brand photography for their web and social channels. From print collateral and packaging to streamlined checkout flows for meat bundles and subscriptions, the digital experience seamlessly connects consumers directly to their farm-fresh Angus beef.
Social Media
We manage their social presence with engaging content that translates the story of farm-to-table beef into scroll-stopping posts, building local brand awareness, customer trust, and steady engagement.
Paid Advertising
We run targeted Google Ads campaigns designed to reach local buyers searching for premium meat, using messaging focused on quality, convenience, and direct-to-consumer value rather than overly technical industry jargon.
