Simple Asset Management

The Client

Simple Asset Management is a women- and minority-owned consulting firm with over 15 years of experience serving owners and developers in the affordable housing industry. Founded in 2007, their team brings deep expertise in LIHTC portfolio management, compliance, property management, program administration, and development support. They work with clients across the country to protect, maintain, and grow affordable housing portfolios, with a commitment to equitable, high-quality housing outcomes.

Brand & Web

Simple had the credentials, the experience, and the reputation. What they needed was a brand and a website that communicated all of it with the clarity and polish their clients expect. We refreshed their visual identity with a clean, professional look and custom icons that give the brand a distinctive, cohesive feel across every surface. The website brings their full scope of services together in one place, introduces the team behind the work, and positions Simple as the trusted, knowledgeable partner they are in a specialized and competitive industry. The result is a digital presence that reflects the caliber of the work they do every day.