River's Edge Towing
24/7 Towing & Roadside Assistance in Omaha, Bellevue & Surrounding Areas
Web Design • Google Business Profile • Social Media Management • Google Ads • Meta Ads • Marketing Strategy
The Client
River's Edge Towing is a family-owned towing and roadside assistance company serving the greater Omaha and Council Bluffs metro with over 15 years of experience. From 24/7 emergency towing and lockouts to junk car buying, boat recovery, and parking lot management, they handle it all, fast and fully insured. When someone is stranded on the side of the road, River's Edge is the name they need to find first.
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Brand & Web
We built a site designed for the moment someone actually needs it, stressed, stranded, and searching from their phone. The design is clean and direct, with a prominent call to action, clear service pages, and location coverage that covers every ZIP code they serve. Every element is built to convert a panicked Google search into a phone call as quickly as possible.
Google Business Profile
Towing is one of the most search-driven industries there is. We optimized their Google Business Profile to make sure River's Edge shows up at the top when it counts, with accurate service info, strong reviews, and a presence that builds trust before anyone even visits the site.
Marketing Strategy
With a business that runs 24/7 across multiple service lines and a wide geographic area, strategy is everything. We built a marketing plan that connects all the pieces, paid, organic, and local search, so River's Edge stays visible, competitive, and growing.
Social Media
We manage their social presence across Instagram, Facebook, and TikTok with content that's equal parts useful and entertaining. From winch-out rescues to junk car pickups at the Villisca Axe Murder House, the content is real, relatable, and consistently keeps River's Edge top of mind across the communities they serve.
Paid Advertising
We run Google and Meta Ads campaigns built around the high-intent searches that drive towing calls, targeting the specific ZIP codes and communities in their service area. The strategy prioritizes getting in front of the right person at exactly the right moment.
Photography
We captured River's Edge in action, the trucks, the team, and the work itself. Real photos of real jobs give the brand credibility that stock imagery never could, and they do double duty across the website, social media, and ads, giving every channel a consistent, authentic look.
